The Story Behind Culver's
Craig and Lea Culver opened the first Culver's in 1984 in Sauk City, Wisconsin, with help from Craig's parents George and Ruth. They sold the family motel to fund it. The original idea was simple: cook beef fresh, serve it on a buttered bun, and pair it with the kind of frozen custard Wisconsinites grew up with.
The chain grew slowly and deliberately. Franchising started in 1987, and even now Culver's takes the unusual step of requiring new franchisees to complete a 60-day, in-restaurant training program before opening. That's a big reason the food quality stays consistent from one store to the next.













